Clicks – 1 – User clicks on the Ad
Impression – Once Ad loads on the Website
View – YouTube – User watches 30sec / Clicks on CTA / Clicks on Companion Banner
Goal / Conversion / Acquisition – Lead Generation – Sale – Newsletter Signup –
DigitalNest – Signup — how much they have to spend on a Cost per Conversion
Course Fees = 60,000
They can Spend 5,000 Per Sale
100 Signup – 1 Sale(Course Purchase) – Spend 5000
5000 / 100 = 50 Rupees
Real Estate – Signup
Car Showroom – Signup
Blogs – Signup to Newsletter
Install – Install the App – 1
Video Starts – 1000
Video Completes — 100
Awareness – Upper Funnel
Consideration – Middle Funnel
Conversion – Lower Funnel
Loyalty –
1,00,000
10,00,000 — Awareness – 60,000 – 30,000
30,000 — Consideration – 20,000 –10,000
10,000 — Conversion – 10,000 — 10,000
Loyalty / Retention / Referral – 10,000 — 50,000
Pricing Models:
- CPM – Cost per mile / Cost per 1000 impressions = (Budget / impressions)*1000
- CPC – Cost per Click – Amount Spent or budget / Clicks
KPI – Key Performance Metrics
- CTR – Click through Rate – 10% – CTR = (Clicks / Impressionns)*100 = (50/1000)*100 = 5%
- VCR – Video Completion Rate – VCR = (Video Completes / Video Starts)*100
- CPC(Cost per Click) = Amount Spent / clicks = 1000 / 500 = 2 CPC
- CPV(Youtube) – Cost per View = CPV = Amount Spent / Views = 1000 / 450 = 2.22 CPV
- C PCV – Cost per Completed View = Amount Spent / Video Completes =
- CPA – Cost per Acquisition / Conversion = Amount Spent / Conversions
- CPI – Cost per Install = Amount Spent / Installs
- ROAS = Return on Ad Spend = Revenue Generated / Amount Spent = 2000 / 500 = 4
- 5
- 5%
- ROI = Return on Investment = Net profit / Amount Spent
- Net Profit = Revenue – Expenditures(Ad Cost + Other Cost+Employee Cost + Delivery Cost + Product)